Store Analytics V2
Free, open-source comprehensive analytics plugin for Medusa providing insights into orders, sales, customers, products, and marketing performance.
Overview
Store Analytics V2 is a free analytics solution for Medusa stores, offering comprehensive tracking and visualization of key business metrics. This MIT-licensed plugin provides an intuitive admin interface for monitoring store performance across multiple dimensions.
Features
Date Range Analysis
- Flexible Date Ranges - Select any time period for analysis
- Comparison Capabilities - Compare metrics across different periods
- Preset Ranges - Quick access to common timeframes
- Historical Trends - Track long-term performance patterns
Order Analytics
- Temporal Trends - Visualize orders over time
- Regional Popularity - See which regions generate most orders
- Sales Channel Performance - Track orders by channel (online, marketplace, etc.)
- Payment Methods - Analyze payment provider usage
- Order Status Distribution - View order lifecycle stages
- Order Value Metrics - Average order value and trends
Sales Tracking
- Revenue by Time - Monitor revenue trends over selected periods
- Revenue by Currency - Multi-currency revenue breakdown
- Refund Monitoring - Track refunds and their impact
- Net Sales - Calculate sales after refunds
- Sales Growth - Measure growth rates
- Revenue Forecasting - Trend-based projections
Customer Insights
- New Customer Acquisition - Track new sign-ups
- Repeat Purchase Rates - Measure customer loyalty
- Cumulative Growth - See customer base expansion
- Customer Retention - Analyze retention metrics
- Customer Lifetime Value - Understand long-term customer value
- Churn Analysis - Identify customer attrition patterns
Product Intelligence
- Top-Selling Variants - Identify best-performing products
- Return Patterns - Monitor product return rates
- Inventory Status - Track stock levels
- Product Performance - Analyze sales by product
- Category Analysis - Performance by product category
- Variant Comparison - Compare product variants
Marketing Metrics
- Discount Performance - Analyze discount effectiveness
- Promotion ROI - Measure promotional campaign success
- Discount Usage - Track how customers use discounts
- Campaign Impact - Evaluate marketing initiatives
- Conversion Rates - Monitor marketing conversion
Requirements
- MedusaJS v2
- Node.js (latest LTS recommended)
Installation
Install the plugin using npm:
npm install @rsc-labs/medusa-store-analytics-v2
Configuration
Add the plugin to your medusa-config.js:
const plugins = [
// ... other plugins
{
resolve: "@rsc-labs/medusa-store-analytics-v2",
options: {
// Plugin configuration options (if any)
},
},
]
Usage
Accessing Analytics
- Log into your Medusa admin panel
- Navigate to the Analytics section
- View comprehensive metrics and charts
- Apply filters and date ranges as needed
Filtering Options
Filter analytics by:
Order Status
- Completed - Successfully fulfilled orders
- Pending - Orders awaiting fulfillment
- Cancelled - Cancelled orders
- Returned - Returned orders
- All Statuses - Complete view
Date Ranges
- Today
- Yesterday
- Last 7 days
- Last 30 days
- Last 90 days
- Custom range
Additional Filters
- Currency code
- Sales channel
- Region
- Payment provider
Dashboard Interface
The intuitive admin interface provides:
- Overview Cards - Key metrics at a glance
- Interactive Charts - Visualize trends and patterns
- Data Tables - Detailed breakdowns
- Export Options - Download data for external analysis
- Real-time Updates - Latest data automatically refreshed
Analytics Sections
Overview Dashboard
Quick access to:
- Total orders
- Total revenue
- New customers
- Top products
Orders Section
Detailed order analytics:
- Order timeline
- Geographic distribution
- Channel breakdown
- Payment methods
- Status tracking
Sales Section
Revenue metrics:
- Sales trends
- Currency breakdown
- Refund tracking
- Net sales
- Growth rates
Customers Section
Customer analytics:
- Acquisition metrics
- Retention rates
- Customer growth
- Repeat customers
- Customer value
Products Section
Product performance:
- Best sellers
- Return rates
- Inventory levels
- Variant analysis
- Category performance
Marketing Section
Marketing effectiveness:
- Discount analysis
- Promotion performance
- Campaign ROI
- Conversion metrics
Comparison Features
Period Comparison
Compare any two time periods:
- Select primary date range
- Enable comparison mode
- Choose comparison period
- View side-by-side metrics with percentage changes
Year-over-Year
- Compare same period in different years
- Identify seasonal patterns
- Measure annual growth
Month-over-Month
- Track monthly performance changes
- Spot trending patterns
- Identify anomalies
Use Cases
Daily Operations
- Monitor daily performance
- Track order fulfillment
- Identify issues quickly
- Manage inventory
Strategic Planning
- Identify growth opportunities
- Optimize marketing spend
- Plan inventory purchases
- Set business goals
Performance Monitoring
- Track KPIs
- Measure goal achievement
- Identify trends
- Benchmark performance
Marketing Optimization
- Evaluate campaigns
- Optimize discounts
- Improve targeting
- Increase conversion
Best Practices
- Regular Monitoring - Check analytics daily or weekly
- Trend Analysis - Look for patterns over extended periods
- Filter Strategically - Use filters to isolate specific insights
- Compare Periods - Always compare to understand context
- Act on Data - Use insights to inform business decisions
- Share Insights - Distribute reports to stakeholders
Pro Version Available
For advanced features, consider upgrading to Store Analytics Pro:
- Customizable Dashboards - Create personalized views
- Advanced Analytics - More detailed metrics
- PDF Reports - Generate professional reports
- Priority Support - Direct developer assistance
Contact: labs@rsoftcon.com
Free vs Pro
Free Version Includes
- All core analytics features
- Unlimited date ranges
- Order status filtering
- Basic visualizations
- MIT license
Pro Version Adds
- Custom dashboards
- PDF report generation
- Advanced filters
- Scheduled reports
- Priority support